This Fast Co. Design article was about food labels, but it reminded me that it is meaningless to give people info and specific data like “450 calories” if they have no contextual bearings like “daily intake should be 2000 calories”.
Data needs to be contextualised to become information. Information that suggests a story, or reveals possible impact to major narratives or priorities in the lives of our audiences (or customers/stakeholders etc) – can positively/negatively disrupt thinking and action enough to result in Knowledge. Which can eventually lead to new behaviours and change. Data alone doesn’t give us knowledge, nor does it inspire change. We should think more about ‘data stories’.